Indian Summer is Here so Cool Down with a LIC Popsicle

LIC Van.jpg

LIC Frozen Cocktails have led the trend for chilled, portable mixes and are taking the market to the next level. Short for Love Iced Cocktails (pronounced “lick”), LIC are the world’s first fully frozen, thirst-quenching concoctions with the alcoholic strength of a genuine drink – 10%ABV, perfect to get you through this heat-wave.

Containing only 67 calories, one shot of premium Plantation Rum, natural ingredients and packed full of flavour LIC allows you to enjoy the cocktail guilt free whilst still packed full of flavour. LIC have two classic mixes – the mojito and the piña colada.

The cockatils can be stored at ambient temperatures on the shelf before being frozen for a party or dropped into an ice bucket for a garden party or barbeque. No mixing required, just freeze, LIC and enjoy.

The brainchild of childhood best friends Harry Stimpson and Noah Geeves, LIC is challenging the traditional drinks industry with this ground-breaking science, which is the first to ensure consumable alcohol, freezes consistently at 10%ABV. They have the formula and the technology to freeze alcohol for consumption up to 15%ABV.
The pair studied engineering respectively at Nottingham University and Imperial College London, and, following a successful stint with Diageo, spotted a gap in the frozen alcoholic beverages market. Equipped with the scientific knowhow and business nous, they scooped first prize in the RBS EnterprisingU awards receiving a £25,000 prize and endorsement from Mahiki who became their first investors.

Already having achieved a listing in Sainsbury’s for June 2016 following sell out success at the likes of Boneyard and Pop Brixton, LIC were also shortlisted last year in the top 5 for the Product Innovation of the Year Award which, backed by IBM, champions the UK’s most radical start-up entrepreneurs.

LIC – grab an alcoholic popsicle for summer

RRP of £3.00.
For more information or to purchase LIC’s visit www.lic.co.uk

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