MICHAEL KORS DEBUTS THE WALK, A 360-DEGREE STREET STYLE HANDBAG CAMPAIGN

Michael Kors is pleased to announce its first ever street style campaign, The Walk. Launching on August 31, the new campaign is led by a diverse group of trendsetters with distinct style personalities: singer/songwriter, founder of Saint Heron and CEO of Saint Records Solange Knowles; models Soo Joo Park and Nina Agdal; and Princess Olympia of Greece.

“Fashion is a celebration of individual style, and I’ve always thought of New York City as the ultimate runway. The Walk was a great opportunity for us to see our favorite new fall
handbags through different filters,” says Michael Kors of the new campaign. “Style is so
subjective. There’s nothing more exciting to me than seeing my designs brought to life by
different personalities.”

The influencers were captured by renowned street style photographer Tommy Ton in
downtown New York. Staying true to their unique personal styles, the women showcase the new MICHAEL Michael Kors handbags—the Brooklyn series and the Isadore satchel—as well as Fall 2016 ready-to-wear.

“It was really a fun experience observing how each girl would make the clothes and
accessories their own and while still being true to their everyday style,” says Ton.

The interactive, shoppable experience on MichaelKors.com—concepted and art directed by
Wednesday agency—also includes a dynamic, shoppable, influencer- and user-generated
content component built in collaboration with enterprise social technology platform Sprinklr. Fans can engage with the campaign by posting street style photos of themselves wearing Michael Kors on Instagram and Twitter with #SidewalkSpotted, and a selection of user posts will be featured on the Michael Kors The Walk platform,MichaelKors.com/TheWalk.

 

 

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