Gucci Cruise 2017: A Portrait of Chatsworth


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Set at Chatsworth, the home of the Duke and Duchess of Devonshire, the Gucci Cruise 2017 advertising campaign is a celebration of quintessentially British culture.

Shot by photographer Glen Luchford, the images capture a group of characters in the grounds and interior of Chatsworth, surrounded by chickens and dogs; these grungy young people interact with the animals playfully, their punk attitudes juxtaposed with the grandiose, stately surroundings.

From late ’70s punk youth subculture to beautiful landscape gardens, Gucci’s Creative Director Alessandro Michele cites British culture as a source of constant inspiration. This is evident in the campaign images, where young punkish characters appear alongside acclaimed British actress Vanessa Redgrave, painting an eclectic portrait of the British spirit and marking the start of Gucci’s three-year cultural partnership with Chatsworth.


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