GUCCI BLOOM: THE FIRST FRAGRANCE BY ALESSANDRO MICHELE

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Gucci is pleased to announce the debut of Gucci Bloom, the first fragrance by Creative Director Alessandro Michele.

The faces of the new scent are actress Dakota Johnson, artist Petra Collins and actress and model Hari Nef, who will all be present at the exclusive launch party tonight in New York City. This trio of modern women, with their distinctive diverse beauty and individuality, radiates in the video and images shot by Glen Luchford, under Alessandro Michele’s creative direction.

 

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