Jo Loves collaboration at Bluebird in Bloom

This spring, iconic Chelsea landmark, Bluebird, will be teaming up with Jo Loves, the new fragrance brand created by Jo Malone, to transform the space into a magical Blossom City. Guests will be transported into a lush secret garden, overflowing with foliage, flavor and fragrance, ranging from the exotic to the classic. In celebration of the famous restaurants 20th anniversary and just in time for the Chelsea Flower Show, Bluebird will be in bloom until the end of June. Working exclusively with Jo Loves, the Bluebird bartenders have created a playful and interactive cocktail menu inspired by Jo`s exquisite signature scents.

Head Bartender, Egzon Kastrati, has created a collection of cocktails designed to stimulate the senses. Guests can expect to fashion edible floral garnishes, breathe in scented aroma clouds and even eat their chocolate glassware after they have drained their cup. Jo Malone has been described as an English scent maverick and her Jo Loves fragrances are inspired by her fondest moments, which the Bluebird team have worked to capture with the transformation of the space into a mesmerizing flourishing wonderland.

At just 16, Jo worked as a florist on Elizabeth Street and always loved the early morning scent of fresh flowers which filled the room, reminding her of fragrant blossom and springtime. Introducing, No. 42 Flower Shop made with vanilla infused vodka, Chambord, lemon, lychee, rose, cherry and rose champagne muddled with dry junipers, pomegranates and raspberries served in a silver watering can and garnished with dried lavender and an edible flower arrangement. The Pomelo is inspired by Jos memories of summer holidays, white sandy beaches and fresh linen sheets. Fresh pomelo is muddled with grapefruit, Tanqueray gin, lemon, lime leaf, hibiscus and topped with prosecco, perfect for a sunny afternoon in the Bluebird courtyard. The Smoked Plum & Leather evokes summer days spent riding horses in Montana. Seductive, rich and earthy, Bluebird has designed a cocktail using plum liqueur, brandy, Laphroaig whisky, cinnamon, blackcurrant tea and lemon garnished with smoked cinnamon, dried blackcurrants and flowers.

Jo comments:

I remember visiting [Bluebird] for the first time many years ago and falling in love with the location and concept. The outside space is reminiscent of another era that transports us back to that moment… I have wanted to collaborate creatively with the hospitality industry for a very long time, seeing if I could take my sense of smell and transport it into taste. Working with Bluebird and Head Bartender, Egzon Kastrati, has been one of those adventures in life and the perfect partnership. I hope that you love the cocktails and all the theater and circus that come along with them!

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