Hublot celebrates The Art of Fusion by becoming the Official Timekeeper of the most famous Highland Games, the Braemar Gathering!

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Yesterday, together with its Scottish retailer ROX, Hublot reached a new milestone of its partnership with the renowned Braemar Royal Highland Society. The Swiss watch Manufacture became the Official Timekeeper of the Braemar Gathering Highland Games 2017.

Over the last 900 years since the annual congregations of the Gatherings have occurred in Scotland, the Highland Games have become a major event which Her Majesty the Queen herself would not miss under any circumstances. Featuring the finest pipe bands, Highland dancers and athletes in a stunning setting surrounded by heather clad mountains, the Highland Games have always garnered great interest and large crowds. This year a record 16,000 spectators came to support international and military athletes participating in both the ‘heavy’ and ‘track’ events of the traditional Highland Games.

Braemar Gatherings’ modern roots can be traced to 1832 when the Braemar Royal Highland Society took responsibility for organizing the Highland Games. Royal patronage began with Queen Victoria in 1848 and continues today with the loyal support of Her Majesty The Queen, Patron of the Braemar Royal Highland Society. Her Majesty The Queen was joined at the event by Charles, Prince of Wales, Prince Philip, Duke of Edinburgh and Anne, Princess Royal.

Hublot is particularly proud to partner with the Braemar Gathering displaying time and sponsoring the races of the ‘track’ events throughout the Highland Games. The winners of both the 80m and the ½ mile races had been awarded a Hublot prize by Benoît Lecigne, Brand Director for the United Kingdom, France, BeLux, Eastern Europe and Scandinavia. Upon this occasion, Benoît Lecigne declared: “For the second year in a row, we are delighted to take an active part in Braemar Highland Games. These Games continue the tradition and epitomize Hublot motto, “The Art of Fusion” which has been at the core of the brand since the creation of its mythical Big Bang collection. This motto has nourished the creation of the new Classic Fusion Italia Independent which dial is adorned by tartan.”

As a watchmaker that is deeply attached to Swiss values, traditions, and quality, Hublot has decided to defend and promote values that include the harmony between man and nature, team spirit, and authenticity with huge respect for tradition. These notions can be found in the very aesthetics of this brand-new Classic Fusion Italia Independent Tartan King Gold which beautifully combines the reflections of gold with the softness of tartan, a typically Scottish pattern adorning both the dial and strap of this 50-piece limited edition watch. Some privileged guests had been able to experience both a try on and the Highland Games atmosphere in a special marquee erected by Hublot to celebrate the Scottish culture.

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