THE NEW ROLLS-ROYCE GHOST PERFECTION IN SIMPLICITY

“The first Goodwood Ghost was a response to a whole new generation of clients, both in age
and attitude. These men and women asked us for a slightly smaller, less ostentatious means to
own a Rolls-Royce. The success of the product we created for them fulfilled our most ambitious
expectations. Over its ten-year lifespan, which began in 2009, Ghost has become the most
successful model in the marque’s 116-year history.

To create a new product that would resonate with our Ghost clients for the next ten years meant
we had to listen carefully to their demands. Today we set new standards in customer centricity
by creating a completely new motor car for a unique group of Rolls-Royce’s clients. These
business leaders and entrepreneurs demand more of their Ghost than ever. They require a new
type of super-luxury saloon that is dynamic, serenely comfortable and perfect in its minimalism.
Ghost is this product.

The only components that we carried over from the first Goodwood Ghost were the Spirit of
Ecstasy and umbrellas. Everything else was designed, crafted and engineered from the ground
up. The result is the most technologically advanced Rolls-Royce yet. It distils the pillars of our
brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with
our Ghost clients’ needs and perfectly in tune with the times.”

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